top of page
  • Writer's pictureThe Orange Bear

The Kyle Roof (Inspired) Method of SEO

Updated: Mar 31, 2023

The letters "SEO" in large glowing orange font


This article aims to provide a quick guide to the mathematical (Kyle Roof) approach to SEO, covering the critical elements that drive search engine performance and providing practical strategies to enhance your online presence. We'll dive into each component, provide step-by-step instructions for SEO experts, and include sources and links for further reading.

Understanding Search Engine Algorithms

Search engines use complex algorithms to determine the relevancy and quality of web pages. These algorithms consider a variety of factors, such as keyword usage, backlinks, user engagement, and content quality. By understanding these factors, we can develop a mathematical approach to optimize websites and improve search engine rankings. To get a deeper understanding of search engine algorithms, consider studying the following resources:

  • Google's How Search Works 1

  • Moz's Beginner's Guide to SEO: How Search Engines Operate 2

Keyword Research and Selection

Keywords are the foundation of SEO, and selecting the right keywords is essential for success. We employ a mathematical approach to keyword research by analyzing search volume, competition, and relevance. Our approach includes:

  • Search Volume Analysis: Calculate the average monthly search volume for potential keywords using tools like Google Keyword Planner 3 and SEMrush 4. Be sure to analyze seasonal trends and long-tail keywords for a comprehensive understanding.

  • Keyword Difficulty Analysis: Evaluate the competition for keywords by analyzing the Domain Authority (DA) and Page Authority (PA) of top-ranking websites using Moz's Link Explorer 5. Consider the Keyword Difficulty (KD) score provided by tools like Ahrefs 6 for a more accurate assessment.

  • Relevance Scoring: Assign a relevance score to each keyword based on its alignment with your business and target audience. Use tools like MarketMuse 7 for content optimization and keyword relevance analysis.

On-Page SEO Optimization

On-page optimization involves enhancing the content, structure, and HTML elements of a webpage to improve its search engine visibility. We use a mathematical approach to on-page optimization, focusing on the following aspects:

  • Keyword Density: Determine the optimal keyword density by analyzing the top-ranking pages for your target keywords using tools like Surfer SEO 8. Calculate the average keyword density and implement it on your webpage while ensuring readability.

  • Content-Length Optimization: Evaluate the average content length of top-ranking pages using tools like Frase 9 and adjust your content length accordingly. Longer content may help improve rankings, but always prioritize quality and relevance.

  • Heading Tag Optimization: Optimize H1, H2, and H3 tags using target keywords and their variations, following a hierarchical structure. Use tools like Screaming Frog 10 to audit your heading tags.

  • Meta Tags: Calculate the optimal character count for meta titles and descriptions using guidelines from tools like Yoast SEO 11. Incorporate target keywords and compelling language to improve CTR.

  • URL Optimization: Structure URLs to include target keywords and maintain a clean, concise format. Follow Google's guidelines on URL structure 12 to ensure optimal performance.

  • Image Optimization: Optimize image filenames, alt tags, and compression to enhance page load speed and search engine visibility. Use tools like TinyPNG 13 for compression and review Google's image optimization guide 14 for best practices.

Off-Page SEO Optimization

Off-page SEO focuses on enhancing a website's authority and trustworthiness through backlinks and social signals. Our mathematical approach to off-page SEO includes:

  • Backlink Analysis: Analyze the backlink profile of top-ranking websites to determine the average number of backlinks, the DA and PA of linking domains, and the anchor text distribution. Use tools like Ahrefs' Site Explorer 15 and Moz's Link Explorer 16 to conduct comprehensive backlink analysis.

  • Link Building Strategy: Develop a data-driven strategy to acquire high-quality backlinks from relevant websites, using techniques such as guest posting, outreach, and content marketing. Refer to Brian Dean's link-building guide 17 for actionable tips and strategies.

  • Social Signal Analysis: Calculate the average number of social shares and engagement for top-ranking web pages using tools like BuzzSumo 18. Develop a social media strategy to increase your website's visibility and foster organic sharing. Review Hootsuite's guide on creating a social media strategy 19 for practical tips.

User Experience and Engagement Metrics

User experience and engagement play a crucial role in search engine rankings. We employ a mathematical approach to analyze and optimize these factors:

  • Bounce Rate: Analyze your website's bounce rate using tools like Google Analytics 20 and compare it to industry benchmarks. Implement strategies to reduce bounce rates and improve user engagement, such as enhancing page load speed, improving content quality, and optimizing site navigation.

  • Time on Page: Calculate the average time on page for your web pages using Google Analytics 21 and identify areas for improvement. Enhance the content quality, readability, and structure to encourage users to spend more time on your site.

  • Click-Through Rate (CTR): Optimize your search engine snippet with compelling meta titles and descriptions to increase CTR and drive more organic traffic. Use Google Search Console 22 to analyze and improve your website's CTR.


By employing a mathematical approach to SEO, we can systematically analyze and optimize websites to improve search engine visibility and drive organic traffic. This in-depth guide has covered the critical aspects of our mathematical approach, focusing on keyword research, on-page and off-page optimization, and user experience metrics. By leveraging data-driven insights and a mathematical approach, you can achieve sustainable growth and stay ahead of the competition in the ever-changing landscape of search engine optimization.

Need professional help? Contact the bears at

bottom of page