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  • Writer's pictureThe Orange Bear

How to Interlink Your Website Pages for the Best Topical Authority: A Starter Guide

Updated: Mar 31, 2023

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Key Takeaways:

  1. Topical authority refers to the extent your website is considered an authoritative source on specific topics. It is essential for improving search engine visibility and enhancing user experience.

  2. Interlinking plays a critical role in building topical authority by enabling efficient search engine crawling, enhancing user experience, passing link equity, and establishing your site as an authority on specific topics.

  3. To interlink your website effectively, identify relevant pages, create contextual links, use anchor text effectively, and implement a silo structure to organize your content.

  4. Best practices for interlinking include maintaining a flat site architecture, regularly auditing internal links, and using follow and nofollow links appropriately.

  5. Use tools such as Screaming Frog SEO Spider, Ahrefs Site Audit, and Yoast SEO to analyze and optimize your internal linking structure.

  6. Strive to maintain a balance between user experience and SEO when interlinking your pages, and update your internal linking structure regularly to ensure optimal topical authority.



Interlinking your website's pages is a crucial aspect of search engine optimization (SEO) and improving your site's topical authority. By connecting related pages, you help both search engines and users understand your website's structure and content. This starter guide will walk you through the best practices and techniques for interlinking your website's pages to achieve optimal topical authority.

Understanding Topical Authority

Topical authority refers to the extent to which your website is considered an authoritative source on a specific topic or set of topics. Establishing topical authority helps improve your website's visibility on search engines and enhances the user experience by providing relevant, valuable content.

Importance of Interlinking for Topical Authority

Interlinking plays a critical role in building topical authority because it:

  • Enables search engines to crawl and index your site more efficiently

  • Enhances the user experience by making it easier to navigate your site

  • Passes link equity, strengthening your site's overall SEO

  • Helps to establish your site as an authority on specific topics

Step-by-Step Guide to Interlinking Your Website

4.1 Identifying Relevant Pages

Before interlinking, make a list of your website's pages that are related to one another. Group them by topic and identify pages that can serve as the central hub (pillar) pages for each topic.

4.2 Creating Contextual Links

Contextual links are placed within the content of your site, making them more valuable to both users and search engines. To create contextual links:

  • Add links to relevant pages within your content, ensuring they provide additional value to the reader

  • Use descriptive link text that explains what users can expect from the linked page

  • Limit the number of links per page to maintain a balance between readability and SEO

4.3 Using Anchor Text Effectively

Anchor text is the clickable text that contains the hyperlink. To use anchor text effectively:

  • Use keywords related to the target page

  • Avoid over-optimization by varying your anchor text

  • Make sure the anchor text is relevant and provides context for the linked page

4.4 Implementing the Silo Structure

A silo structure organizes your website's content into topic-specific sections, or silos. To implement a silo structure:

  • Organize your site's pages into topic-specific categories

  • Create pillar pages that serve as the main hub for each category

  • Link related pages within the same silo, directing users and search engines toward the pillar page

Best Practices for Interlinking

  • Keep your site's architecture as flat as possible, limiting the number of clicks it takes for users to reach any page

  • Regularly audit your internal links, removing broken or outdated links

  • Use follow links to pass link equity and nofollow links for less important pages

Tools to Help You with Interlinking

  • Screaming Frog SEO Spider: Analyze your site's internal links, find broken links, and identify opportunities for improvement

  • Ahrefs Site Audit: Evaluate your website's internal linking structure and discover potential issues

  • Yoast SEO: A WordPress plugin that provides internal linking suggestions as you create content


Q: How many internal links should I have on a page?

A: While there's no specific limit, it's essential to strike a balance between user experience and SEO. Include only as many internal links as necessary to provide value to your readers and keep the content easily readable. Generally speaking, 3-10 is the sweet spot.

Q: How can I identify broken internal links?

A: You can use tools like Screaming Frog SEO Spider or Ahrefs Site Audit to scan your website for broken links. Regularly auditing your site can help you identify and fix broken links quickly.

Q: What's the difference between follow and nofollow links?

A: Follow links pass link equity and signal to search engines that the linked page is valuable. Nofollow links, on the other hand, tell search engines not to pass link equity, typically used for less important pages or external links where you don't want to vouch for the content.

Q: Should I interlink all my website's pages?

A: Interlink only the pages that are contextually relevant and add value to your users. Interlinking unrelated pages can dilute your topical authority and harm your site's SEO.

Q: How often should I update my internal linking structure?

A: Regularly updating your internal linking structure is crucial, especially when adding new content or updating existing pages. Conduct an internal link audit at least once a quarter to ensure your website's structure remains optimized for topical authority.


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