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  • Writer's pictureThe Orange Bear

Top Free SEO Tools 2023: Boost Your Rankings with These Essential Software Solutions

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Key Takeaways

  • There are numerous free SEO tools available to help optimize your website.

  • These tools cover a wide range of SEO tasks, from keyword research to backlink analysis.

  • It's important to choose tools that align with your SEO goals and needs.

  • Even free tools can have limitations and downsides, so it's essential to evaluate the pros and cons.


  1. Introduction

  2. Google Search Console

  3. Yoast SEO

  4. Ubersuggest

  5. MozBar

  6. Screaming Frog SEO Spider

  7. Answer The Public

  8. Google Analytics

  9. FAQ

  10. Top 26 Free SEO Tools for 2023


Search Engine Optimization (SEO) has become a critical aspect of digital marketing, helping businesses and websites rank higher in search results and ultimately attract more traffic. With a plethora of free SEO tools available, it can be challenging to determine which ones are worth your time and effort. In this article, we will break down the top free SEO software tools for 2023, discussing their features, uses, pros, and cons.

Google Search Console


  • Performance reports

  • Index coverage

  • Sitemaps

  • Mobile usability

  • Core Web Vitals


  • Monitor and analyze website performance

  • Identify and fix indexing issues

  • Submit sitemaps

  • Assess mobile-friendliness

  • Improve website speed and user experience


  • Official Google tool

  • Comprehensive data and insights

  • Alerts for critical issues

  • Integration with Google Analytics


  • Limited to Google search data

  • The interface may be overwhelming for beginners

More information: Google Search Console

Yoast SEO



  • Optimize content for target keywords

  • Improve readability and structure

  • Generate and update XML sitemaps

  • Implement breadcrumbs for better site navigation

  • Add schema markup for enhanced search results


  • Easy-to-use interface

  • Content analysis in real-time

  • Supports multiple languages

  • Large user community and resources


  • The free version has limited features

  • WordPress plugin only

More information: Yoast SEO



  • Keyword research

  • Content ideas

  • Backlink analysis

  • Rank tracking

  • Site audit


  • Discover relevant and high-traffic keywords

  • Generate content topics based on keywords

  • Analyze competitors' backlink profiles

  • Track keyword rankings over time

  • Identify and fix website SEO issues


  • User-friendly interface

  • Comprehensive keyword data

  • Supports multiple languages

  • Regularly updated with new features


  • The free version has limited daily queries

  • Data accuracy may vary

More information: Ubersuggest



  • Domain authority

  • Page authority

  • On-page SEO analysis

  • Link metrics

  • Keyword highlighting


  • Evaluate the authority of websites and pages

  • Analyze on-page SEO factors

  • Examine link profiles of web pages

  • Identify target keywords within content


  • Browser extension for easy access

  • Quick insights for any webpage

  • Developed by a reputable SEO company


  • Limited features compared to Moz's paid tools

  • Requires Moz account for full functionality

More information: MozBar

Screaming Frog SEO Spider


  • Website crawling

  • Broken link detection

  • On-page SEO analysis

  • XML sitemap generation

  • Duplicate content identification


  • Crawl websites to identify technical SEO issues

  • Find and fix broken links

  • Analyze on-page SEO elements

  • Generate XML sitemaps for submission

  • Discover and resolve duplicate content issues


  • In-depth website crawling and analysis

  • Customizable settings for specific needs

  • Exportable data for further analysis

  • Regular software updates


  • Free version limited to 500 URLs